About us // MOLU+
A lollipop for grown-ups.
Which doesn't exist. Lollipops have been a children's product for decades – sugar, colour, done. Nobody has seriously rethought the category in all that time.
The gap
Look at an ordinary day: coffee in the morning, some energy drink in the afternoon, chewing gum at night, a cigarette in between because you want something in your hand. There are plenty of products for adults in that moment – just no lollipop.
And the format is surprisingly good: it lasts, it is portioned, it needs no bottle, no cup and no spoon, and it fits in any pocket. Yet almost nothing about it has changed since the eighties – except the wrapper.
Why we're doing it anyway
Because a product that has stood still for decades is the most interesting place to start something new. We take the format seriously that was only ever meant for children: hand-pulled, in small batches, individually sealed, with a sugar-free base of isomalt and xylitol.
On top of that come selected ingredients – that's what the plus stands for. Made for the hours between morning coffee, the run in the park, and the night that runs longer than planned.
Who's behind it
hirefullstack GmbH, Sebastian Schneider und Jakob Fischer, Berlin. No corporation, no agency in between. Questions are answered by the same people who pack the boxes: info@molupops.de.
